In an era of rapid digital transformation, our latest project showcases how the written media landscape is evolving. We developed a state-of-the-art online media platform for the oldest independent newspaper in Albania — KOHA JONË — that bridges the gap between traditional journalism and modern technology. This platform integrates a user-centric design to enhance content creation and delivery. By combining advanced features with a seamless user experience, we’ve created a high-impact infomediary that extends the reach of written media and adapts to the demands of the digital age, ensuring both content creators and readers benefit from a rich, integrated experience.
Since the redesign and development of the platform, the website has seen significant growth in traffic and engagement. The number of users has increased by 12.2%, while new users have grown by 8.6%. Page views have also surged by 5.6%. Additionally, the Daily Active Users to Monthly Active Users (DAU/MAU) ratio has improved by 5.1%, reaching an impressive 176.1%. These statistics underscore the platform’s success in attracting and retaining a broader audience, ultimately elevating KOHA JONË presence in the digital space.
